Problems and Enlightenments of Cross-Border Hosting——Take "National Treasure" as an example

In the era of omni-media diversification, process capital chasing for profit has brought about vigorous development media industry, and also revealed obvious trend pan-entertainment. Traditional TV programs strive to embrace "IP + traffic" operation model, so a large number cross-border hosts have came into being. Singers, actors, idols crossed borders host major evening parties, ceremonies variety shows, but quality is uneven, which exposed problems that many guest in hosting.Take "National Treasure" as an example, this paper analyzes communication strategies program from aspects interview response skills, use paralanguage role modeling, order give some enlightenment peers hosting learning.